Go-To-Market (GTM) Expertise for Cybersecurity (IT/OT) Vendors
About ALIBER Cyber
The Experience to Help You Succeed
ALIBER Cyber was founded to help clients fill the product marketing capability gap that often exists in fast-growing cybersecurity businesses. I have the technology skills, industry experience, and contextual knowledge to comprehend and differentiate your solution(s). I also possess the ability to message and communicate a solutions value in technical, business, and risk mitigation terms. Additionally, I have the expertise to build awareness within your target market, and with the industry analysts that cover it, in order to grow your revenue and market share.
Who Am I
A cybersecurity go-to-market (GTM) expert, business builder, and product evangelist. My aim is to provide the product marketing and industry analyst relations resources needed to help your organization succeed. A hands-on contributor with ~20 years of experience helping build cybersecurity (IT/OT) businesses for both large multinational organizations and start-ups.
I'm available as both a full-time and fractional (W-2/1099) resource.
Capabilities: Cybersecurity
I bring in-depth knowledge of a range of technologies, deployment scenarios (cloud, endpoint, managed, on-prem), and markets (IT/OT).
I have extensive understanding of AI (deep learning neural networks), endpoint protection platforms, secure remote access solutions, EDR/MDR, IoT/IIoT, MSSPs/MSPs, Risk Management/vulnerability assessment, SIEMs/SOCs, VPNs, Web and more. I'm also fluent in governmental and industry regulations, and key concepts such as 'Zero-Trust' architectures.
Capabilities: Product Marketing
I am a hands-on expert in product and solutions marketing for cybersecurity, focused on ensuring the success of the product, marketing, sales, and customer success organizations. Versed in product, market, and partner strategy I am skilled at messaging, and creating content for marketing, partner channels, and sales.
Additional skills include competitive Intelligence, product launches, and public speaking. I am certified in Pragmatic and Solutions Marketing.
Capabilities: Industry Analyst Relations
I've sat on each side of the "industry analyst table", both owning the industry analyst relations function, and serving as an industry analyst to cybersecurity vendors.
I've leveraged my cybersecurity product marketing expertise to build peer relationships with industry analysts at Gartner, IDC, Forrester, etc. I successfully quarterbacked a ‘moon shot’ (1.4% success probability) initiative resulting in inclusion in the 2023 Gartner Magic Quadrant for Endpoint Protection Platforms, and top Gartner Peer Insights ranking.